If you run an independent hotel, you undoubtedly are faced by "how to increase your hotel occupancy" as one of the most persistent challenges. While there are several tricks in several sources to achieve full occupancy, few prove effective in the long-run. So what should you do? It’s easier than you think because it’s the small details that count most.
Actually, you should put yourself in the shoes of your guests to get closer to your guests’ requirement and to design a strategy that will put you ahead of the competition as a definite way to boost hotel occupancy. You should also focus on the look of hotel room design. Because, naturally, better-looking hotel rooms lead to more click-outs on your hotel profile, and this means more bookings.
When a room looks outdated or dreary, you aren’t likely to get too many repeat reservations. Here I bring you six tips that help to find out more about how to design a hotel room in the best way, so just bear with me and read on.
1. Choosing color schemes comes with a set of rules
If you want to leave a great first impression on your guests (since first impressions are the most lasting), this part is for you. Despite all the freedom in hotel room design, it comes with a set of rules! First of all, you should define the sleeping space with a wrap-around headboard. Then choose the light colors such as white and gray for Mattress, counterpane, and Bedding.
But why? It's simple. If you put yourself in the shoes of the guests, you see that there’s one thing you probably don’t need to be worried about (in terms of cleanliness): your white-colored bed sheets! Because white sheets assure guests that the bed is clean and fresh.
The color of the walls is also important in a hotel room design. I firmly believe that a neutral color palette leads to a calm, serene sense of mind, and nowhere can you feel this more tangibly than in a bedroom. You can choose a soft, neutral palette of pale blues, beiges, and creamy white for walls in your interior design. And the neutral palette goes beyond the walls—neutral drapery and upholstery work together to create a peaceful space where guests can escape the chaos of the day. To get the look at home, opt for soft shades of blue or white.
In the next step, design an area as a lounge or seating area in the room to provide a place for guests to relax or sit that isn’t on the bed. It creates the perfect spot for reading, relaxing, or enjoying morning coffee or Afternoon tea. This area could include bold-colored furniture to steal the scene and give the impression of luxury.
2. Flooring and Carpeting enhance the coziness and beauty
Choosing the right flooring and carpeting in a hotel room design can attract people’s attention and help make them feel more comfortable. Beautiful floors and comfortable carpeting can improve guest satisfaction, which in turn affects your class and star ratings, review scores, and reputation. This ties into room rates and ROI, impacting your profitability.
Some of the most popular flooring options for hotels include Hardwood, Granite, carpet, marble, Laminate, and architectural concrete. Materials like wood and marble are so popular always, because they bring a wonderful sense of nature to spaces. Decorative concrete creates a stunning modern place.
Carpeting plays an essential role in reducing noise within an interior space. This makes a more relaxed and peaceful atmosphere for guests. Also, People want to be pampered in a hotel, with the most restful beds and cozy furnishings.
Soft hide rugs or plush carpets can help them feel even more comfortable, and add a touch of warmth to any space. All these materials are great and you can benefit them according to the style of your hotel design (luxury design, modern design, minimal design, and contemporary design).
3. Simplicity will help alleviate some of the stresses that people feel
Hotel room design can be simple or elaborate. This will depend on the flow of your overall style. But Keep in mind that you should consider the simplicity in hotel room design. Because it is a room that a guest is supposed to feel at home, free from worries, and simplicity helps them to feel more relaxed in a new room. Plus studies have shown that Clutter can increases stress levels and affects our health. So keeping your decor simple will help alleviate some of the stresses that you feel.
You can keep things really simple. But also try to use something unexpected for a structural pop of interest. Such as a unique Statue, beautiful picture frames, structural brass instruments (on the walls), and bold-colored Cushions with special designs.
4. Create wow-factor in hotel room with proper bathroom design
No matter how wonderful the stay was, guests still remember a poor designed and dark hotel bathroom. It's like the dirty loo in a restaurant, customers never return to this restaurant, no matter how wonderful the meal is!
You can use light-colored materials because they seem cleaner. But it’s not just about materials, design is also a top priority. In terms of design, guests prefer enough lighting, clean lines, and uncluttered, white vanity surfaces. Also, the back-lit mirror is necessary to provide a brighter atmosphere in the bathroom to allow guests to prepare for their day.
Today updated bathrooms are essential in the hotel business. You can provide the ability of stream music through a showerhead via Bluetooth, provide an automated bidet features and heated seats, and place a lighted mirror in the bathroom with Bluetooth capability, so that guests can listen to their music or podcasts.
5. A right lighting design makes a huge difference in guest experience
A hotel room can be warm and cozy or it can be cold and dingy, all based on the lighting in hotel room design. For hotels which want to create the right ambiance for their guests, lighting design is a central focus of that. New features of LED lighting, specifically, make it possible to completely change the look and feel of a place with just a change of the lights.
Choose the white or blue light color for the hotel room. It helps guests feel comfortable, calming, and relaxed in the hotel room, and also it makes a clean and modern look.
If the designed room has a main focal point, like a trendy piece of artwork or a particularly beautiful bed set, architectural lighting design can highlight that and draw the guest’s attention to that part of the hotel room. When someone enters the space, a particular area with directional lighting will become the first thing noticed. Sometimes it's all you need as a designer.
Surely guests use the bathroom area when preparing for their day. So it's a key area in your design. You should know that guest need bright, natural-colored light to put on makeup and do hair effectively. A modern choice for your bathroom lighting comes in the form of downlights.
Fitting into, and sitting flush to, your ceiling, these lights are extremely discreet and provide more even illumination across your whole room. They may require more installation work than a single lighting outlet, but the overall effect is impressive. Plus, with some downlights, you can specifically angle the beam to highlight certain elements, such as your bath or basin.
6. You need to consider safety protocols for the safety of the staff and guests
You need to consider safety protocols in your hotel room design for safety of the staff and guests. All hotels from small bed and breakfasts, to big corporate chains catering to hundreds of guests, must have fire safety service. It should be the right equipment with proper performance.
The hotel room design should be fitted with a fire detection system. Because the fire detection system is one of the most important aspects of any fire safety protocol, and its alarm system should continue to function in the event of a fire.
Many people all over the world consider the luxury and aesthetical beauty of hotels and its rooms as an important part of their trip. There are many hotels around the globe, but only a few have a successful interior approach.
As you read above, I brought you some 6 hotel room design ideas to boost your Hotel's Occupancy and I’m sure there are other ideas out there, too. I'll love to know your experiences about hotel room design. Leave a comment and let me know your experiences and ideas.